Getting high website rankings is key – otherwise, there
will be no one to buy your products! What I’m going to
show you today I learned from this amazing program that
teaches you how to create a fool-proof affiliate website,
Today is going to hit on a question I get almost every
day from readers – the extremely broad question of how to
get higher search engine rankings. Unfortunately, there is
no single answer to this question.
It’s one that would take hours to properly discuss, and
there are hundreds of books on the topic. But, I can
definitely show you the basics and tell you what you need
to be working on – all things you’ll go into in further
detail in the future.
What Search Engines Want
Google is the de facto search engine, meaning what they
want, we give them. Yahoo! and Bing are great tools, but
they just don’t have the volume that Google enjoys, and
for the most part the algorithms are very similar across
As for what Google wants, they’ve never been privy to
tell us their search rankings, but we have been able to
speculate quite a bit – here’s a list of what we do know:
* Inbound Links – The original algorithm that made
Google what it is today is the one that taught the web how
to rank sites by how many links they get from other sites.
In particular, Google ranks you by the links you get from
authority, reference, and related sites.
They don’t like link exchanges, they don’t like link
farms and they definitely don’t like empty pages with
unrelated content linking to you. They do, however, like
.gov and .edu sites, high Page Rank sites, and content
rich sites on your niche linking to you.
* Keyword Density - Keyword density is far less of a
factor than it once was, but it still stands out as a big
part of the process.
You’ll need to ensure keywords appear in your Title
Tags, META tags, your headings on the page, and within
inbound links you have pointing at your site. Proximity
and placement on your page are also important as it shows
the relative value of that keyword.
* Outbound Links – Links are fantastic coming in, but they can be valuable
going out too. If you’re referencing quality, related
sites in your niche, it will show that you’re intent on
providing users with value and information.
* Clean HTML - Messy HTML that isn’t verified and has bad tags will not
necessarily hurt you, but it sure won’t help. There are
conventions here that are too complex for a short message,
but you’ll want to have a programmer clean up any code you
use on your sites if it’s old or doesn’t perform well.
*Navigation Structure – Your pages should all be linked so
that you can reach any other page on your site with ease.
Remove any dead-end links, and don’t have any links nested
more than 3 pages deep in the structure.
* Content Quality – More and more, Google’s spiders are learning how
to tell if your content is of a decent quality.
(latent semantic indexing) and other natural language
filters to gauge the way your keywords are laid out and
how the content is formatted, they can tell if you’re
writing for a ranking or for useful content.
The result is that most pages need to be at least 400
words now, keyword density needs to stay below 4% and
content needs to be topic related.
Getting high search rankings is a long process that
requires an expert eye for content development and keyword
planning. However, if you do it right, you’ll find
infinitely more value in your organic search listings than
any single PPC campaign could ever provide as traffic will
pour in repeatedly without any additional cost.
But while I’ve taken you through how to do onsite
optimization like the pro’s do, I haven’t taught you how
to build links – the thing Google loves most. To learn
that, you’ll need to go here:
I have used this system to create super-affiliate sites
that are killing it in commissions. If you’ve ever wanted
to know the secrets of top affiliates, they are all laid